Desktop, Mobile, and Bounce Rates

Desktop And Mobile Trends:

To the right you can see desktop and mobile stats of the Olathe Northwest Ravens website over the past 3 years. the percentage of desktop sessions over the past 3 years has gone down about 20%. On the other hand mobile sessions have gone up about 20%. Coincidence? I think not. In the same period of time a year from now I predict that mobile sessions could surpass desktop sessions. This is probably because most the time the user is looking for a quick answer so they use their phone to find it.

This graph from comScore is another good example. This however is more specific and for a wider range. This shows that by the end of 2013 mobile users had finally surpassed desktop users. If you want to look further they offer you help with your mobile site. They also go to show you the percentages of the devices used to search the internet...
Desktop: 91%
Smartphone: 80%
Tablet: 47%
Game Consoles: 37%

This example from Email Marketing Trends shows you the environment (device) that a user opens an email on. This shows that in 2013 41% of users opened their emails on their mobile device. In 2013 28% opened their emails on their desktop. And the other 22% in 2013 opened their emails from webmail (the actual site).

Bounce Rates:

This is the last three columns on the chart from above. The first column shows you the bounce rate, the percentage of visitors to a particular website who navigate away from the site after viewing only one page. The bounce rate for the Olathe Northwest Ravens website over the past 3 years has gone up, but only about a percent. Comparing the bounce rates over the past 3 years you can see that on average the desktop has the highest bounce rate. The next highest average bounce rate is the tablet. Then finally the lowest bounce rate is mobile. That trend of greatest to least; desktop to tablet to mobile, continues throughout the pages per session and the average session duration as well. This tells us that mobile users want quick and easy to find answers. On the other hand desktop users want more information and they may even have more time. If I am on my phone I am normally looking for a quick and easy to find answer, which is normally on the first page. 

This is another example from Rocket Fuel. Is shows you the number of websites compared to the range of bounce rates. Above the graph it is split up into different categories to show you what is good, bad, ugly, and average (for bounce rates). They even go on to explain how below 20% there is most likely an error. Then above 90% there is probably something that is scaring users off: bad design, browser compatibility issues, or even a horribly disfigured tracking code.